Getting the media interested in my Cisco router book

It's one thing to write a book.  It's a whole other thing to create awareness of the book so that prospective readers can find and purchase it.  The two have to work together.  You certainly don't want to spend months (or, in some cases, years) writing a book just to have no one read it.  The key is to create a compelling work that piques the interest of a few members of the media.  They, in turn, write about it (hopefully in a favorable tone), and prospective readers hear about it and buy it.  The challenge is getting those members of the media to a) become aware of the book and b) to write about it.  We've just completed the second press release for my new Cisco router book.  The first one didn't seem to work, so I hired a different firm to write and help distribute the second one.  Here's a link to it.  It's being distributed through PRWeb.  I'll let you know how it does.